More direct bookings, less commission to the booking sites
Hotel SEO in Liverpool for independent hotels, aparthotels, guest houses and serviced apartments. We help guests find and book you directly, through your Google profile, room pages and the local searches visitors make before a gig, a match or a weekend away.
An overseas client in a similar line of business, measured in call tracking.
Call tracking, organic and profile sources only. Account details and year labels removed.
Event hire is the closest match in our records to a hotel's market: bookings driven by dates, events and people planning a trip. Organic search brought most of the revenue logged over seventeen months.
Overseas client, measured in call tracking. Paid ads rows left out.
The city has around 120 hotels and short stay businesses, 1.8 times the share you would expect from a big English city. Few cities its size have so many rooms competing for the same visitors.
Demand moves with the calendar: home matches, concerts at the arena, big exhibitions, cruise calls and school holidays all change who is searching and when. Independent hotels that plan their pages and profile around those dates win bookings the chains miss.
Most of those guests start on a phone, and most of them see the booking sites first. Hotel SEO is about getting your own site and profile into that first screen, so the booking comes to you without commission. It sits within our wider Liverpool SEO work for hospitality.
The searches that bring hotel guests, grouped by what they want. We map your pages to each.
Each of these needs a clear answer on your site: a page or section that says what you offer, where you are and how to book. Booking sites win many of these searches because they answer them well. Your own pages can do the same.
Many guests also book dinner nearby, so we often pair hotel work with restaurant marketing in Liverpool for hotels with their own restaurant or bar.
Pages for each room type with real photos, sizes and what is included, readable by Google rather than hidden in a booking widget.
Pages for what guests come for: the waterfront, the arena, the stadiums and the city centre, with walking times and honest detail.
Hotel category, amenities, photos and booking link kept current, plus replies to every review.
Profile posts and page updates planned around the city's event calendar, a few weeks ahead of each peak.
Hotel schema with prices, amenities and reviews so search engines understand the property.
Clear routes from every page to your own booking engine, so search visitors book with you.
If rooms and prices only appear inside a third-party widget, Google cannot read them. We add readable room pages alongside it.
A single "rooms" page cannot rank for parking, families, dogs and events. Separate sections and pages can.
Guests compare photos closely. Old images cost clicks to newer competitors on the same street.
Replies show care and add fresh, relevant text to your profile. We draft them in your voice.
Booking engine, room pages and profile audited; category, amenities and photos fixed.
Readable pages for each room type, with hotel schema.
Pages for the areas and events guests travel for.
Posts and updates planned around the next three months of city events.
Four fixed prices, shown in full. No setup fee, no VAT added, and every monthly plan rolls on with 30 days notice.
One-off fixes for firms that want to see the work before a monthly plan.
No VAT added
Hotels, bars, salons, clinics and trades with one location.
No VAT added
Online shops selling across the UK from Merseyside.
No VAT added
Firms covering several Merseyside towns or selling UK-wide.
No VAT added
Not on every search, but on many. Searches with a clear local angle, such as a hotel near a venue or with parking, are often won by a well built hotel site and profile.
No. Most hotels keep them for reach. The aim is to shift a share of bookings to direct, where you keep the commission.
Yes. We leave your booking engine in place and build readable pages around it, linking straight into the booking step.
Profile changes can show within weeks. Room and location pages usually take two to four months to build steady traffic.
Local at £349 a month suits a single hotel. Groups with several properties usually need National at £599.
Question not listed? Email our team and we reply within one working day.
[email protected]Send your website and our team will check your rooms, profile and the searches guests make, with three changes that should win more direct bookings.
Sent by email from our team. No call unless you ask for one.
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