Monthly, project and audit prices, with what each one buys
SEO pricing in the UK varies more than almost any other business service. This guide sets out what SEO costs per month, what drives the price and how to compare quotes, using prices published by Liverpool providers in November 2026 and our own fixed prices.
Published monthly prices in Liverpool, November 2026, grouped by the type of provider.
| Provider type | Typical monthly price | Best for |
|---|---|---|
| Lean remote team (our packages) | £349 to £599, no VAT added | Local firms and online shops wanting fixed scope |
| Solo consultant | £399 to £999 | Small firms happy to rely on one person |
| Boutique agency | £600 to £1,200, plus VAT | Small and mid-size firms wanting a named team |
| Mid-size agency | £1,200 to £2,500, plus VAT | Firms with several sites or locations |
| Specialist agency | £2,000 and up | Finance, legal and highly competitive markets |
A regional cost guide from BizHub365 puts typical small business spend in Liverpool at £400 to £800 a month and mid-market spend at £1,000 to £2,500, which lines up with the published prices above.
Profile management, citations, reviews and local pages. Usually the cheapest monthly work, often £350 to £900 a month, because the scope is one area.
More pages, more links and more competition. Expect the middle and upper end of each provider's range.
Product and category pages, product data and technical health. Priced by catalogue size; from around £429 to £999 a month for smaller shops.
One-off audits cost from about £265 to £1,200 depending on site size and whether fixes are included.
Site moves, recovery after a ranking drop or a new site launch. Usually priced as a fixed project.
Some providers charge £249 or so for a one-off profile set-up; others include it in monthly local plans.
The most common model. You pay a fixed amount each month for an agreed set of jobs. It suits work that never really ends: profile updates, new pages, links and reporting.
A fixed price for a defined job, such as an audit, a site move or a set of fixes. Good for a clear problem with a clear end.
Some consultants bill by the hour or the day. Few publish their rates, so ask for the total for the job before you agree. Hourly billing makes costs hard to predict.
Monthly plans with a fixed scope, plus one fixed-price project (the Kickstart). We do not sell hourly blocks.
Four things decide most SEO quotes. The first is competition: a city centre solicitor faces harder searches than a village café. The second is scope: one location or twenty, ten products or ten thousand.
The third is the state of your site. A slow site with thin pages needs fixing before anything else helps. The fourth is how much new work each month includes: pages, links and profile updates all take time.
Overheads matter too. An agency with a city centre office and account managers has costs that a small remote team does not.
Packages at £50 or £100 a month exist, and they are almost always automated. They tend to include bulk directory submissions, bought links from unrelated sites and reports on searches nobody uses.
The risk is not only wasted money. Bought links and spun content can lead Google to trust your site less, and undoing that costs far more than the original package.
A fair test: ask the provider to name the jobs they will do in month one and who will do them. If the answer is vague, the price is not the bargain it looks.
Our packages are one point on the scale above: £349 a month for local work, £429 for ecommerce and £599 for national or multi-town work, with a £265 Kickstart for one-off fixes. All with no VAT added and on rolling monthly terms.
The full breakdown is on our SEO packages page. To see who we work with and how, visit our SEO Liverpool home page.
Four fixed prices, shown in full. No setup fee, no VAT added, and every monthly plan rolls on with 30 days notice.
One-off fixes for firms that want to see the work before a monthly plan.
No VAT added
Hotels, bars, salons, clinics and trades with one location.
No VAT added
Online shops selling across the UK from Merseyside.
No VAT added
Firms covering several Merseyside towns or selling UK-wide.
No VAT added
Published prices in Liverpool run from around £349 to £999 a month for small businesses and from £1,000 to £2,500 for mid-size firms, with specialist agencies charging £2,000 and upwards. Other UK cities follow a similar pattern.
Published audit prices we found range from about £265 to £1,200, depending on the size of the site and how much fixing is included.
Usually because every quote is shaped to the client, or because the starting price would put off smaller buyers. Neither is wrong, but it makes comparing harder.
Cheap SEO that skips the basics or buys links is rarely worth it. Lower prices from a lean team with a fixed scope can be good value. Ask what the work actually is.
Not always. Many agencies quote prices plus VAT, so a £1,000 quote can cost £1,200. Our prices are shown with no VAT added.
Monthly suits ongoing work like profile management and new pages. A project suits a one-off fix, such as a site move or an audit. Many firms do one project first, then go monthly.
How competitive your searches are, how many locations or products you cover, the state of your site and how many pages and links are needed each month.
Compare the monthly jobs, the reporting, the contract terms and VAT, not just the headline price. A cheaper quote that does half the work is not cheaper.
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